Are you looking to improve your current digital marketing strategy?

Perhaps you’re wondering exactly what your business should be doing to stay sharp and current in your marketing this year.

With digital marketing constantly changing, it can be a challenge to keep up and ensure your tactics are indeed relevant to reaching and
engaging consumers. The good news is, we’ve compiled a short checklist of must-have tasks and tactics to incorporate into your 2018 digital marketing plan.

Here’s your to-do list to get started:

1) Be Clear on Your Target Audience and Goals
The prerequisite to a strong digital marketing strategy is having a clear knowledge of your business goals and the specific audience you seek to reach in your marketing.

You see, everything you do online is aimed at attracting your ideal customer or buyer persona. The more you understand the pains, challenges, and problems of your customer, the better you’ll be able to address and speak to these needs in your content.

Additionally, knowing what you want to achieve from your marketing efforts is key to tracking and measuring your results for effectiveness. Ask yourself, what are you seeking to accomplish from your digital marketing in 2018? Do you want to increase your Facebook fans by 25 percent? Improve your lead generation to capturing 30 leads daily? Or your boost revenue by 30 percent?

Your goals will serve as a guide to creating results from your marketing.

2) Focus on Building and Nurturing Your Email List
Building your email list is the lifeblood of your business. Leads that are properly nurtured convert into customers and loyal fans of your brand. In fact, brands who excel at lead nurturing generate 50% more sales-ready leads (Source: Marketo). Nurtured leads also make 47% larger purchases than non-nurtured ones.

Therefore, growing your subscribers and sharing valuable content that moves them to the buying decision are key ingredients to improving your revenue this year. So, use proven lead magnets such as checklists, webinar registrations, templates, and interactive content to capture qualified subscribers into your funnel.

Then, leverage email automation and content to foster relationships with your list. Share evergreen blog content, video series, and content that continues to offer solutions to their problems.

3) Establish a Consistent Blogging Strategy
Did you know 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Source: Hubspot)? Oftentimes, this content includes blog posts. Blogging is extremely effective for your 2018 digital marketing because it builds your credibility and thought- leadership, provides content for you to share with your list and social following, and positions you to rank on Google through SEO practices.

Hubspot also notes that companies who blog often and consistently generate more traffic and leads than companies who do not. So the benefits of blogging are incredible. Commit to establishing a blogging schedule where your company is regularly posting new content. If you’re strapped on resources and times, consider outsourcing your blog writing to help accelerate your blogging efforts.

4) Implement Live Video in Your Social Media Marketing
People are watching live video 3 times longer than videos previously recorded. Live video is gaining so much attention on social media that Facebook ranks these videos higher in newsfeeds. Followers gravitate towards live video because of the "fear of missing out" and its authenticity. You see, live video quickly builds awareness and trust because it allows people to truly see – and experience – who you are.

It also moves viewers to action so it’s the perfect tool to boost your leads, sales, and engagement. Use live video to your advantage. Choose to host live Q&A sessions, bring followers behind-the- scenes, share your brand’s story, or address common questions using live video. There are 3 top myths you need to ignore about making video for your business.

5) Incorporate Facebook Messenger Chat Bot
A whopping 2 billion messages are being sent monthly between people and businesses on Messenger, both automated and people- initiated. The automated ones are completed through Messenger chatbots or the use of artificial intelligence that simulates human-like conversation.

A huge advantage to Messenger chatbots is that it shows up and interacts where your consumers are hanging out the most. You’re appearing everywhere, being accessible, and continuing to build relationships. Facebook says that more than half of consumers (56%) prefer messaging rather than calling a customer service number.

By leveraging Messenger chatbots, you stay current and give your people what they want. The good news is, they’re easy to set up and get started.

Conclusion
Use this checklist as a guide in finalising your 2018 digital marketing strategy. Consequently, you’ll experience better results in brand awareness, organic reach, traffic and lead generation, and engagement.

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